I remember Aaron Rodgers coming into the league in 2005. I was in the room. Now it's 2026 and he just signed with Pittsburgh again, on his terms, on his timeline.

For two years in a row, the Steelers have left the light on for Aaron Rodgers. No deadline. No pressure. No ultimatum. If you want to show up in June, fine. They drafted a rookie quarterback, kept their options open, and still waited. Because when you're Aaron Rodgers, leverage creates options and options create whatever you want.

The deal is reportedly worth $25 million. Last year it was $13 million. That's what happens when backup quarterbacks start getting paid.

In today's Daily Dose, I break down why the Steelers' patience is smart business, how Rodgers' deal compares to the rest of the market, and what this kind of leverage looks like from someone who used to be on the other side of the table.

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