Tomorrow, Smarter About Sports is officially out. Here's why I wrote it.

Tomorrow is the day.

Smarter About Sports has been a couple of years in the making, and I want to take today's Daily Dose to tell you why I wrote it and who it's for — because I think it's a little different from anything else out there.

There are agent books. Team executive books. ESPN books. NIL books coming. This is all of those in one — told through stories that only I can tell, from every stop along the way: agent, Barcelona Dragons GM, Green Bay Packers executive, ESPN, Villanova, NIL consulting, and everything in between.

What finally pushed me to write it after years of resisting was simple: I realized the columns, the newsletters, the podcasts — none of them put it all together in one place. The book does.

Today's Daily Dose is me explaining exactly what's in it and why I think it's worth your time.

📘 Out tomorrow. Buy it for yourself — and for anyone in your life who wants to understand what sports actually looks like from the inside. GET IT HERE