Congress has tried this 30+ times over the last five years. Every bill has died. The Cruz–Cantwell "Protecting College Sports" bill, introduced last week with bipartisan support, has a chance the others didn't.
It has the presidential commission behind it. Most of the commissioners are behind it. College presidents are behind it. Stakeholders are behind it. Everyone except the SEC.
The bill is loaded: agent regulation, a one-time transfer rule, a hard cap with room to move, a limited antitrust exception, and the provision that's going to start the real fight — pooled television rights. The NFL figured out a long time ago that revenue sharing is what keeps a league alive. The SEC, sitting on the biggest media deal in college sports, is about to be told to share. They will not go quietly.
Hearings are Wednesday.
In today's Daily Dose, I break down what's actually in the bill, why the SEC fights pooled rights the hardest, the cap question nobody's answered yet (what happens to the schools already overspending?), and whether this one finally clears Congress.
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