Welcome to the Sunday 7…

The Big 12 just partnered with RedBird Capital for a $12.5 million capital infusion, and individual schools can access up to $30 million each as a line of credit. Private equity has officially entered college sports. The obvious question: what does RedBird get out of it? I dug into the fine print.

Meanwhile, Brendan Sorsby is in rehab, and his story is a collision of the two biggest forces reshaping sports right now. I looked into signing him in one of my consulting roles. Now his $5 million deal may go up in smoke. A former NBA player just pleaded guilty to using locker room intel to cheat sportsbooks. And the NBA rolled out a new anti-tanking formula that's already getting criticized.

Also: I have an announcement coming later this week. More on that next Sunday. You won't want to miss it.

This week's Sunday 7:

  1. Private equity enters college sports. What's really in the Big 12/RedBird deal

  2. Brendan Sorsby's $5 million contract and the gambling fallout

  3. A former NBA player's guilty plea and the insider info problem

  4. The NBA's anti-tanking proposal and why I'd reward winning instead

  5. Abby Steiner is suing Puma over "defective" shoes

  6. Tweet of the Week

  7. Quote that I Wish I Said

Settle in.

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