Celtics sell for a staggering price...

Author

Andrew Brandt
March 21, 2025

Hey guys, welcome to the Daily Dose. We're into March Madness. It is Friday, March 21, 2025. We'll step away from college basketball to go to pro basketball because it's one of the big stories of the year in sports business. The Boston Celtics, one of the jewel franchises in all of sports, got a big number. And everyone expected a big number because it's the Celtics, because they're coming off a world championship, because they have all their players under contract for the future, because we have a massive NBA TV deal kicking in now at $77 billion over 10 years.

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