Hey guys, welcome to the Daily Dose. It is Friday, April 3rd. Welcome to April, and welcome to March Madness weekend 2026.

I want to talk today about a Business of Football Hall of Famer. This is a term I coined a few years ago when I did the inaugural Business of Football Hall of Fame in a column for Sports Illustrated, and I’ve been using it ever since. It seems like more people have picked up on it lately because of one certain player who was part of that inaugural class: Kirk Cousins.

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