Welcome to the Sunday 7…
Two months in on Smarter About Sports — and the response has been everything I hoped for. If you've read it and haven't left an Amazon review yet, it genuinely helps more than most people realize. Leave one here: https://www.amazon.com/Smarter-About-Sports-Navigating-Athletes/dp/1637279825
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Full details and event links at andrew-brandt.com/tour
Just back from Louisville, where I watched Villanova play the Cardinals — two schools I do NIL consulting for. We do what we need to do.
Happy start of NFL season to all who celebrate. Big week in the business of football: Goodell locked in through 2031, a Baker Mayfield deal that looks different on closer inspection, LSU backing down to the SEC exactly as I expected, LeBron joining the prediction market world, and LIV Golf's bankruptcy numbers — including what Saudi Arabia actually spent.
This week's Sunday 7:
Roger Goodell's extension — and why the timing is exactly right
The NFL contract flurry — Baker Mayfield, Devin Witherspoon, Christian Gonzalez
LSU backs down to the SEC — lesser talent, lesser tolerance
LeBron and Polymarket — the guardrails keep coming down
LIV Golf's bankruptcy filings — the sobering numbers
Tweet of the Week
Quote of the Week
Settle in.
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