Dusty May won the national championship at Michigan in March. Today he's the head coach of the Dallas Mavericks.
That's not how this usually goes. But when you understand what college coaching has become — constant transfer portal recruiting, one-year contracts, rosters that turn over entirely every season — it starts to make a lot of sense. Jay Wright left Villanova right as NIL hit. Tony Bennett walked away at Virginia. Nick Saban retired from Alabama. The list keeps growing.
I do NIL consulting. I see this from the inside. The pros aren't easier because there's less pressure — there are more games, more travel, more scrutiny. But you have long-term contracts. You build something. You don't start over every March.
Today I'm breaking down what Dusty May's move really says about the state of college sports, what happens to Michigan's players now, and why the 15-day transfer window just handed that roster enormous leverage — including three starters who are about to hear from NBA teams on draft night.
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