- SBL's Sunday 7
- Posts
- UFC Lands a $7.7 Billion Media Deal—And Yes, It’s Political Too
UFC Lands a $7.7 Billion Media Deal—And Yes, It’s Political Too
Paramount+ takes over from ESPN in a massive UFC deal. Here's what it means for streaming, politics, and the business of fighting.
Andrew Brandt
August 13, 2025
Hey guys, welcome to the Daily Dose. Right now I’m in Japan, heading to the airport soon. It’s about 3:30 in the afternoon here in Tokyo, which makes it 2:30 in the morning back on the East Coast. So I’m squeezing in this Daily Dose before I board.
Today’s topic: the UFC—and more specifically, a massive new media deal that signals a big shift in where sports, streaming, and politics intersect.
Subscribe to Premium to read the rest.
Become a paying subscriber of Premium to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In.
A subscription gets you:
- • Weekly Sunday Seven Newsletter
- • 3x/week Daily Dose Videos
- • Monthly Lecture/Seminar
- • Weekly Ask Me Anything
Reply