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Private Equity Just Entered College Football—And It’s Not Going Away

Private Equity Just Entered College Football—And It’s Not Going Away

Utah becomes the latest school to spin off an LLC for private funding. Here’s why it matters—and what it signals for the future of college sports.

Andrew Brandt
Andrew Brandt
CoachingCoaching
+3+3
Tyreek Hill’s fake guarantees, WNBA tension rises, NIL rules tested

Tyreek Hill’s fake guarantees, WNBA tension rises, NIL rules tested

Inside the NFL contract mirage, Collier vs. the Commissioner, and reports of schools sidestepping the NIL system.

Andrew Brandt
Andrew Brandt
College BasketballCollege Basketball
+5+5
Power, Profits, and a Players’ Union in Trouble

Power, Profits, and a Players’ Union in Trouble

Inside this week’s Sunday 7: NFLPA’s leadership vacuum, Jerry’s delay tactics, $719M in revenue from Green Bay, and NIL goes federal.

Andrew Brandt
Andrew Brandt
FranchiseFranchise
+2+2
Lakers’ $10B Sale, NIL Shakeups, and a US Open Underdog

Lakers’ $10B Sale, NIL Shakeups, and a US Open Underdog

Inside this week’s Sunday 7: The Lakers’ new era, Red Sox deal fallout, college sports lawsuits, NIL tax maneuvers—and a big win for the little guy.

Andrew Brandt
Andrew Brandt
College BasketballCollege Basketball
+5+5
NIL Goes Legal, Aaron Rodgers Finds a Home, and the NFL Loses a Power Broker

NIL Goes Legal, Aaron Rodgers Finds a Home, and the NFL Loses a Power Broker

Inside this week’s Sunday 7: A $2.6B shift in college sports, WNBA ratings without Caitlin Clark, and the quiet brilliance of Pittsburgh’s newest quarterback.

Andrew Brandt
Andrew Brandt
College BasketballCollege Basketball
+3+3
NFL Cap Shake-Up? Rookie Holdouts, NIL Surges & Stadium Drama

NFL Cap Shake-Up? Rookie Holdouts, NIL Surges & Stadium Drama

The latest on Goodell’s cap comments, Caitlin Clark’s impact, and why college hoops is outpacing the NBA.

Andrew Brandt
Andrew Brandt
CoachingCoaching
+4+4
Draft Ratings Surge, Belichick’s Pivot, and NIL Workarounds

Draft Ratings Surge, Belichick’s Pivot, and NIL Workarounds

Inside this week’s Sunday 7: Shedeur-powered viewership spike, Belichick’s evolving image, and Texas testing the NIL cap before it starts.

Andrew Brandt
Andrew Brandt
Front OfficeFront Office
+5+5
Sunday 7: NFL Draft Reactions, Shedeur’s Slide, and a Shaky College Settlement

Sunday 7: NFL Draft Reactions, Shedeur’s Slide, and a Shaky College Settlement

From Green Bay’s big NFL Draft moment to the Raiders’ risky pick and university counsels on edge—this week is packed with drama and insight!

Andrew Brandt
Andrew Brandt
College BasketballCollege Basketball
+6+6
💰 Sunday 7: WNBA Finances, Wild West Moves & a Mega MLB Contract

💰 Sunday 7: WNBA Finances, Wild West Moves & a Mega MLB Contract

I reveal my new role in college sports, break down a wild baseball bonus deal, and spotlight a Business of Sports Hall of Shamer—team edition.

Andrew Brandt
Andrew Brandt
FranchiseFranchise
+6+6
Tush Push Politics, NIL Madness & Torpedo Bats?!

Tush Push Politics, NIL Madness & Torpedo Bats?!

NFL owners are divided, March Madness fuels NIL, WNBA vs. NBA money math, and MLB’s forgotten franchises—plus baseball’s wildest gear twist yet in this week's Sunday 7!

Andrew Brandt
Andrew Brandt
MLBMLB
+3+3
The Haves, the Have-Nots, and a Whole Lot in Between

The Haves, the Have-Nots, and a Whole Lot in Between

From MLB’s economic divide to March Madness realities—plus Russell Wilson’s move and a White Lotus-Duke crossover you didn’t see coming.

Andrew Brandt
Andrew Brandt
CoachingCoaching
+4+4
Super Bowl Pick, Luka Trade Skepticism & Chip Kelly’s NFL Return

Super Bowl Pick, Luka Trade Skepticism & Chip Kelly’s NFL Return

My Super Bowl pick—trust at your own peril. A contrarian take on the Luka trade, an NFL star’s trade request, Chip Kelly’s latest move, and the union’s battle over an 18th game.

Andrew Brandt
Andrew Brandt